To Meta
Facebook & Instagram channel
Syncs your catalogue to Meta and sends orders through the Conversions API. We set data sharing to the highest level and check what arrives.
Meta and Google ads for Shopify
Shopify
Meta and Google ads for Shopify and Shopify Plus stores, connected through the channels Shopify already gives you, and checked against your real orders.
Book a free auditHow we connect your store
Built on Shopify’s own connections.
To Google
Google & YouTube channel
Sends your products to Merchant Center and sets up Google Ads conversion tracking. We tidy titles and attributes so the feed works for search.
Everything else
Customer events
Shopify’s home for extra tracking since checkout scripts were retired. Anything beyond the two channels lives here, in one tidy place.
Common fixes
Shopify problems we fix first.
Orders counted twice
Two apps, or an app plus old theme code, both reporting purchases. Ad platforms then show sales that never happened.
Tracking lost after the checkout upgrade
Scripts in the old checkout settings stopped working when Shopify moved tracking to customer events.
Variants missing from the feed
Sizes and colours merged or dropped, so ads show the wrong product or none at all.
Products disapproved
Missing GTINs, prices that don’t match or missing shipping settings, blocking products in Merchant Center.
What we run
Ads on both platforms.
Facebook · Instagram
Meta Ads
Advantage+ sales campaigns, catalogue ads from your Shopify products, and retargeting for abandoned carts.
Meta AdsShopping · Search · YouTube
Google Ads
Shopping and Performance Max from your Shopify feed, plus Search for buyers who know what they want.
Google AdsQuestions
Shopify, answered.
Do you work with Shopify Plus?
Yes. Plus stores get the same setup, with extra checks on any custom checkout tracking.
Will you install apps on my store?
Only Shopify’s official Meta and Google channels, unless we agree something else with you first.
Do I need to change my theme?
No. Tracking runs through Shopify’s channels and customer events, not through theme code.
Let’s get you seen.
Book a free ad account audit. We’ll review your Meta and Google accounts, tracking and product feeds, and send you a short written plan.
Book a free audit