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Now taking on new eCommerce clients · Free ad account audit

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Process, packages and reports

How we
work

How we run your ads, step by step: from a free audit to a monthly report in plain English.

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Four steps

From first audit to monthly report.

  1. 01Audit

    We review your ad accounts, tracking, product feeds and store setup.

    You getA short written summary: what works, what’s broken and what to fix first.

  2. 02Plan

    We agree the budget split between Meta and Google, the products to push, the audiences and a target return on ad spend.

    You getA one-page plan with clear targets.

  3. 03Launch

    Tracking and feeds come first. Campaigns go live only when orders are counted correctly.

    You getLive campaigns, with tracking checked against your store’s orders.

  4. 04Improve

    Each week we cut what isn’t selling, move budget to what is, and keep testing new creative.

    You getA monthly report in plain English.

Packages

Start with an audit. Grow from there.

Each package includes the one before. Monthly fees are quoted after your audit, once we know what your store needs.

Review

Audit

Free

  • Meta and Google ad account review
  • Tracking checked against real orders
  • Product feed check
  • Written summary and next steps
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One platform

Manage

Quoted after your audit

  • Everything in Audit
  • One platform: Meta or Google
  • Campaign setup and weekly optimisation
  • Feed and tracking upkeep
  • Monthly report
Ask for a quote
Both platforms

Grow

Quoted after your audit

  • Everything in Manage
  • Meta and Google, run as one plan
  • Budget moved between platforms by results
  • Creative testing briefs
  • Product page and offer advice
Ask for a quote

Monthly report

What your report shows.

One report each month, written for the person who runs the business.

Spend

Ad spend

What you spent on Meta and Google, by campaign.

Sales

Revenue from ads

Sales the platforms report, checked against your store.

Return

Return on ad spend

Revenue divided by ad spend, per platform and overall.

Efficiency

Cost per order

What each order cost to win, next to your margin.

Products

Top products

Which products sold through ads, and which didn’t.

Next

Changes and next steps

What we changed this month, and what we’ll test next.

Tools

The tools we work in.

We work inside the platforms’ own tools, so everything we do is visible to you in your accounts.

  • Meta Ads Manager
  • Commerce Manager
  • Google Ads
  • Merchant Center
  • Google Analytics 4
  • Google Tag Manager
  • Looker Studio
  • Shopify
  • WooCommerce

Questions

Working together.

Is there a contract?

Yes, a short written agreement covering the work, the fee and the notice period, agreed before we start.

How much does it cost?

The audit is free. Monthly management is quoted after the audit, based on the platforms and the work your store needs.

How do we stay in touch?

You get a written report every month. Between reports, you can email business@moonsight.co.uk or call +44 7862 604956.

Is the ad budget included in your fee?

No. Your ad budget is paid straight to Meta and Google from your own accounts. Our fee covers the work.

Let’s get you seen.

Book a free ad account audit. We’ll review your Meta and Google accounts, tracking and product feeds, and send you a short written plan.

Book a free audit