Shopping, Search and YouTube ads

Google
Ads

Put your products in front of people searching for them. Shopping, Performance Max and Search, run from a clean Merchant Center feed and measured against real orders.

Book a free audit

What we run

Be there when they search.

Product ads

Shopping

Ads with your product image, price and store name, right in Google’s results. Grouped by margin and bestsellers, not one big pot.

All of Google

Performance Max

One campaign across Search, Shopping, YouTube, Gmail and more, guided by your feed, your audience signals and clear conversion goals.

Text ads

Search

Ads for people searching for your brand and your products, with tight keyword lists and negative keywords that cut waste.

Video and image

YouTube and Demand Gen

Ads that reach shoppers before they search, for brands ready to grow demand rather than only catch it.

Merchant Center

Your feed is your ad.

Shopping and Performance Max ads are built from your product data. If titles are vague, GTINs are missing or prices are out of date, products get disapproved or shown for the wrong searches. So we fix the feed in Merchant Center before we scale spend.

Titles and product types written for how people search
GTINs, brands and variants complete
Disapprovals and warnings cleared at the source
Custom labels for margin, bestsellers and season

Tracking

Counted once, with the right value.

Google Ads bids on the conversions it can see. We set up conversion tracking with enhanced conversions, configure GA4 for eCommerce, and check both against the orders in your store, so Google optimises towards real revenue.

Google Ads purchase conversions with order value
Enhanced conversions to recover sales cookies miss
GA4 eCommerce events: product views, carts and orders
Brand and non-brand results reported separately

To get started

What we need from you.

Google access

Access to Google Ads, Merchant Center and Google Analytics.

Store access

A staff account on Shopify or WooCommerce, so we can check tracking and the product feed.

Your numbers

Margins and bestsellers, so budget goes to the products that make you money.

Your brand

Brand guidelines, approved claims and any words to avoid in ads.

Questions

Google Ads, answered.

Shopping or Performance Max?

Often both, with clear roles. Performance Max reaches more places. Standard Shopping gives more control and clearer data. We decide for each store, based on the audit.

Why are my products disapproved in Merchant Center?

Common causes are missing GTINs, prices that don’t match your site, missing shipping details or policy issues. We find the cause and fix it at the source, in your store or the feed.

Should I bid on my own brand name?

Usually yes, at a low cost, so competitors don’t take those clicks. We report brand and non-brand results separately, so one doesn’t flatter the other.

What are enhanced conversions?

A Google feature that matches sales using hashed customer details, such as an email address, to count conversions that cookies miss. It is set up to respect your store’s consent settings.

Let’s get you seen.

Book a free ad account audit. We’ll review your Meta and Google accounts, tracking and product feeds, and send you a short written plan.