Facebook and Instagram ads

Meta
Ads

Facebook and Instagram ads built to sell your products. Planned around your margins, fed by your product catalogue, and measured against real orders in your store.

Book a free audit

What we run

Four campaign types that sell products.

Prospecting

Advantage+ sales campaigns

Meta’s automated sales campaigns, set up with clear budgets, the right exclusions and enough creative variety for the system to learn from good signals.

Product feed

Catalogue ads

Ads built from your product feed that show each shopper the products they viewed, or ones like them. Synced from Shopify or WooCommerce.

Second chances

Retargeting

Reminders for people who viewed products, added to cart or left at checkout, with offers that make sense for your margins.

Creative

Creative testing

A steady rhythm of new angles, hooks and formats, tested one change at a time, so you learn what actually sells.

Tracking

Measured against real orders.

The Meta Pixel in the browser misses sales. Ad blockers, privacy settings and short cookie lifetimes all get in the way. So we set up the Conversions API next to the Pixel, sending each order from your store as well. Meta matches the two and counts each sale once.

Meta Pixel and Conversions API, with duplicates removed
Order value and currency sent with every purchase
Catalogue kept in sync with your store’s prices and stock
Reported sales checked against the orders in Shopify or WooCommerce

To get started

What we need from you.

Meta access

Partner access to your Meta Business portfolio: ad account, Pixel and catalogue.

Store access

A staff account on Shopify or WooCommerce, so we can check tracking and the product feed.

Your visuals

Your best product photos and videos, or a contact for your designer.

Your numbers

Margins and bestsellers, so budget goes to the products that make you money.

Questions

Meta Ads, answered.

Advantage+ or manual campaigns?

Usually both. Advantage+ sales campaigns work well once tracking is clean. Manual campaigns give more control for launches, tests and specific audiences. Your audit tells us which mix suits your store.

Do I need a big budget for Meta ads?

No, but each campaign needs enough budget to collect data. With a smaller budget we run fewer campaigns, not thinner ones.

What is the Conversions API?

A way for your store to send orders straight to Meta, alongside the Pixel in the browser. It fills the gaps the Pixel misses, so Meta learns from more of your real sales.

Will you post on my Facebook page or Instagram?

No. We use your page and account to run ads. Posting and community management stay with you.

Let’s get you seen.

Book a free ad account audit. We’ll review your Meta and Google accounts, tracking and product feeds, and send you a short written plan.